RTD’s launches new website to enhance customer experience

New site will provide improved navigation, enhanced support and accessibility for users

DENVER (Nov. 20,2023) — The Regional Transportation District (RTD)launched a fully redesigned website that features improved navigation, enhance online accessibility, updated photography and refreshed content. The new website was designed after feedback sessions with members of the RTD Board of Directors, staff, customers, stakeholders and the community to identify needs and explore opportunities.

The site has better adaptability for mobile devices, which constitutes approximately 80% of RTD’s overall web traffic and is available in English, Spanish and Chinese. Denver metro area’s next most widely used languages, including Vietnamese and Russian, will roll out in the first quarter of 2024.

RTD’s new website was built using Web Content Accessibility Guidelines (WCAG) 2.2 and AA Level. The website also incorporates a third-party tool called accessiBeto provide even more support for users who need enhanced accessibility assistance. accessiBe is important because it allows users to optimize content for screen readers, remove flashes in support of seizure-prone individuals, and magnify and scale text, among dozens of other related features.

In addition to internal meetings and a robust sampling of customers through an online research tool, feedback sessions were also held with the RTD Citizens Advisory Committee and the Advisory Committee for People with Disabilities. The process to solicit and collect feedback supported the agency’s desire to create a website that met the needs of customers, stakeholders, employees and community members.